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New study: USC Annenberg publishes results of eighth GAP study

The results of the eighth edition of the study “Communication and Public Relations Generally Accepted Practices (GAP VIII)” unveil a gaining importance of professional communication measurement and evaluation structures in US... ...

Announcement: Measurement Summit and forth annual Conclave meeting

This year’s Measurement Summit and fourth annual Conclave meeting is taking place in Durham (New Hampshire) from 27th to 29th October 2014. The Conclave is the Social Media Group of the “Coalition for Public Relations Research... ...

AMEC launches world-wide Measurement Week

The International Association for Measurement and Evaluation of Communication AMEC organizes the so-called Measurement Week for the first time this year. The Measurement Week is supposed to be a world-wide campaign to put accent... ...

Qualitative methods in communication controlling: The MAIE Model

Jim Macnamara, professor for Public Communication at the University of Sydney, unveiled his MAIE Model at the sixth AMEC Summit on Measurement in Amsterdam. His approach focuses on the combination of qualitative and quantitative... ...

Social media measurement: New User Guide facilitates establishment of indicators

The new Social Media Measurement Framework User Guide works like a practical manual in addition to the AMEC Social Media Framework and has been presented on the sixth AMEC Summit on Measurement. The User Guide is supposed to... ...

Quo vadis, public relations measurement? − Interview with Tom Watson

Where and when did the development of public relations measurement and evaluation start? Which differences exist between German and Anglo-American concepts of communication controlling? What kind of challenges and difficulties... ...

“Upping the Game” – 6th European AMEC Summit on Measurement

The sixth European AMEC Summit on Measurement took place under the theme “Upping the Game – From Measurement to Insights”. Central finding: Social media measurement and evaluation gains more and more importance in an increasingly... ...


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