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IPR papers highlight the importance of measurable public relations objectives

The Institute for Public Relations’ (IPR) Commission on Public Relations Measurement and Evaluation published two interesting papers which highlight the importance of setting measurable public relations objectives and the use of... ...

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Europe wide study: No progress with communication controlling

Communication professionals in Europe still neglect a comprehensive evaluation of communication performance. This finding, which has already been identified in last year's results of the annual Europe-wide trend study European... ...

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Challenges in PR evaluation – Video interview with Tom Watson

On the subject of current challenges and future developments in communication controlling and the differences in approaches in Europe and the Anglo-American countries, we conducted a video interview with Professor Tom Watson of... ...

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Review: 2nd European Summit on Measurement, Barcelona

On Friday last week the „2nd European Summit on Measurement“ ended in Barcelona. The organizers AMEC (Association for Measurement and Evaluation of Communication) and IPR (Institute for Public Relations) welcomed over 200... ...

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Interview: Weighted Media Cost (WMC) as an alternative to AVEs?

The general concept of Advertising Value Equivalency (AVE) is still being discussed, especially in the USA. In January 2010 the IPR Commission on Public Relations Measurement published a paper by Angela Jeffrey, Bruce... ...

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