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Practitioners don’t tap the full potential of measurement and evaluation

The new and first Global Communications Report (GCR), a comprehensive survey of senior public relations executives, provides an in-depth insight into the evolution of the global communication industry by analyzing emerging trends... ...

“Taking Measurement Mainstream” – this year’s AMEC Summit

How can measuring and evaluating communication be made relevant and put into practice? That’s a question, communication researchers and practitioners have been dealing with for years. The international Association for the... ...

Asian-Pacific and European communicators measure on media and channels

Since 2007 the European Communication Monitor is known as the world’s biggest transnational study on strategic communication. In 2015 Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and his team... ...

Social Media Coding Standards – revised

In 2013, the Conclave on Social Media Measurement came out with general guidelines for measuring social media. The Institute for Public Relations (IPR) Measurement Commission together with CyberAlert, a media monitoring and PR... ...

Best Practice: Measurement at Merck

From the 19th to the 20th of November the German expert group „Communication Controlling“ of the International Controller Association (ICV) met at the Innovation Center of Merck KGaA in the German city of Darmstadt. One of the... ...

Barcelona Principles Reloaded

An international working group reviewed the original Barcelona Principles during this summer. It consisted of the original partners involved in the Barcelona Principles of 2010: AMEC, ICCO, IPR, PRCA, PRSA and The Global... ...

Necessary: International standards for Internal Communication Measurement

Recent research results show: the success of internal communications is barely measured. That’s why an international “Internal Communication Measurement Standards task force” started to develop standards for internal... ...


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