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Optimising Evaluations: Interview with Louis de Schorlemer

The European Association of Communication Directors' (EACD) working group on Evaluation has recently published a brochure "PR Evaluation and Media Monitoring Work on a Global Scale". Communicationcontrolling.de spoke with Louis... ...

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New Whitepaper: Exploring the ROI of Online Press Releases

Online distribution is changing the nature of press releases, repurposing them into news releases used equally by PR and marketing professionals as a communications tool to reach multiple audiences and to achieve several... ...

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Web video PR: evaluation know-how in short supply

Communication managers and journalists in Germany are poorly prepared for the web video trend, says the recent Web Video Study Report 2008 published by the University of Leipzig with the support of the dpa subsidiary news aktuell. ...

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Case study: controlling and measuring the success of internal communication in merger and acquisition processes

ICOM measured the performance and impact of internal communication during the takeover of Schering by Bayer. The latest case report posted here gives an insight into the processes and methods of the Internal Communication Index... ...

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First European Summit on Measurement held in Berlin from June 10-12, 2009

The German Public Relations Association (DPRG) was named today as Official Conference Partner of an international communications Summit being organized by the International Association for Measurement and Evaluation of... ...

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