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Review: Third European Summit on Measurement

About 200 participients from 33 countries attended the third "European Summit on Measurement" in Lisbon at the beginning of June. The main topics of the workshops, discussions and presentations were the return on investment in... ...

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Interview about the research project "Crisis Communication Scorecard"

Natural disasters, pandemics or terrorist attacks - all these crisis situations demand from public authorities to communicate efficiently with their most relevant stakeholders. ...

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New book: "Measure what Matters"

In her new book "Measure what Matters" Katie D. Paine makes clear that measuring revenues and profits alone is outdated, instead companies have to measure what really matters to them. And according to Paine "measuring what... ...

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Video: Tom Watson on the Evolution of Measurement and Evaluation

In his inaugural lecture at Bournemouth University, Tom Watson, professor of public relations at the university’s Media School, describes the evolution of public relations measurement and evaluation. ...

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“Everything starts with the corporate strategy” - Interview with Dr. Christopher Storck

In an interview published by the Institute for Public Relations Dr. Christopher Storck, Managing Director at Hering Schuppener and head of the task force ‘Value Creation through Communication’ of the German Public Relations... ...

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Interview: The communications audit as a process to examine and evaluate an organization´s communication program

The communications audit is one the few techniques of public relations measurement and evaluation which has not been researched widely. One of the researchers who actually picked up the topic is Louis C. Williams. Together with... ...

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Communication Director honors outstanding achievements in the profession of communication management in Europe

On Thursday evening the magazine Communication Director presented the European Excellence Awards 2010 in Prague. Since 2007 the awards take a comprehensive look at the full spectrum of communications disciplines throughout Europe... ...

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