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Now available in English: Position Paper "Communication Controlling"

In 2011, four professional associations of communicators and controllers from Germany and Austria have agreed on common principles and procedures for the controlling of corporate communications. ...

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AMEC Student of the Year Award - Final Deadline in December

In 2012 AMEC introduces a new category to its "Global Communication Effectiveness Awards" - the "Student of the Year" Award open to all students studyin communication and public relations worldwide. ...

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Interview und case study about integrated tradeshow evaluation at ABB

Complementary to the new case study "Integrated tradeshow evaluation at ABB in Germany" Klaus Treichel, Head of Corporate Communications for ABB in Germany, explains among other things his company's motivation to introduce... ...

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Grunig, Zerfaß and Watson engage in "A Dialogue on ROI"

In the field of communication controlling the measurement of Return on Investment (ROI) is a hot topic and a rather controversal issue. ...

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Current research reports on measurement and evaluation

The IPRRC Proceedings sum up the results of the "14th Annual International Public Relations Research Conference" (IPRRC). Some of the articles make measurement and evaluation the subject of discussion. ...

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"North American Summit on Public Relations Measurement" in September 2011

The North American Summit on Public Relations Measurement will take place in Philadelphia from September 18th - 20th 2011. The yearly conference on reasearch, measurement and evaluation of public relations is organized by the... ...

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European-wide study: Linking strategy and communication stays a challange

Linking strategy and communication stays a crucial challange for PR professionals in Europe. More than two fifths (44%) view it as one of the most important topics for public relations and communication management within the next... ...

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