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Here you find news around communication controlling.
Please provide the editors with any interesting news around best practices, publications, studies etc.
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Review: 2nd European Summit on Measurement, Barcelona

On Friday last week the „2nd European Summit on Measurement“ ended in Barcelona. The organizers AMEC (Association for Measurement and Evaluation of Communication) and IPR (Institute for Public Relations) welcomed over 200... ...

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Interview: Weighted Media Cost (WMC) as an alternative to AVEs?

The general concept of Advertising Value Equivalency (AVE) is still being discussed, especially in the USA. In January 2010 the IPR Commission on Public Relations Measurement published a paper by Angela Jeffrey, Bruce... ...

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Service: Blogs on measurement and evaluation

In the „Resources“ section you can now find a number of new links to interesting blogs regarding the topics measurement, evaluation and communication performance management. New additions include: ...

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The Decade in Public Relations Measurement Ideas

An article by Bill Paarlberg – editor of the Measurement Standard blog – tries to summarize the seven most important ideas that have shaped public relations measurement over the last decade. The focus is primarily on the impact... ...

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Survey indicates importance of PR evaluation for practitioners

Nearly 90 percent of respondents to a recent Internet survey of PR practitioners judge evaluation of communication as “important” or “very important”. The survey “Evaluation of communication” is not representative and was carried... ...

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2nd European Summit on Measurement in Barcelona

The “2nd European Summit on Measurement” will be held from June 16th to 18th 2010 in Barcelona/Spain. This year, the event is titled “News in a Digital World - The impact on Corporate Communications and Media Evaluation“. Keynote... ...

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Recent IPR paper on online measurement and business outcomes

A recent paper published by the „Commission on Public Relations Measurement and Evaluation“ of the IPR (Institute for Public Relations) highlights the possibilities to use web analytics to measure the impact on business outcomes. ...

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