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New publication: Evaluation of personal investor relations instruments

The German Investor Relations Association (DIRK) published as volume 14 of its research papers an analysis of personal investor relations instruments of the DAX-30 companies. ...

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White Paper "Communication Performance Management" released in January 2010

Dr. Christopher Storck, Dr. Walter Schmidt und Dr. Kerstin Liehr present a feasible approach for the strategic planning and steering of corporate communications. This includes specific contributions to realizing the strategy of... ...

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New IPR paper on Weighted Media Cost as an alternative to AVEs

PR professionals still tend to judge their success criteria more by their ability to place material in the media rather than on the impact such coverage might have on shifting opinion, awareness, or moving markets, although there... ...

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Interview: reputation risks can be measured

Another contribution to the subject of reputation: communicationcontrolling.com talked to another expert for reputation management. Dr. Frank Herkenhoff has engaged intensively with the subject of "risk management for public... ...

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New approach for measuring reputation

Prof. Dr. Manfred Schwaiger, Head of the Institute for Market-Oriented Corporate Governance at LMU university, Munich, criticizes the approaches used to date to measure reputation. communicationcontrolling.com asked him about his... ...

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Wahlradar's winner of the European Excellence Awards 2009

The German Wahlradar won the Gold-Award at this year's European Excellence Awards in the category "Evaluation". Wahlradar shows the whole politcal web in Germany on one map. ...

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Oxford University is doing research on corporate reputation

Last year, Oxford University established an independent research centre dealing with corporate reputation management. communicationcontrolling.com spoke with Jonathan Silberstein-Loeb (PhD), research fellow, about what exactly... ...

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