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How To Evaluate Events and Sponsorships?

Katie Paine asks this question in the current issue of her "THE MEASUREMENT STANDARD"-newsletter referring to her blog where she discusses the topic. Events are still important Public Relations Tools and are by no way out-dated.... ...

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Evaluation in Practice: Insights from Shell

Having been one of the keynote speakers at the "1st European Summit on Measurement" in Berlin two weeks ago, Björn Edlund, Head of Group Communications, Royal Dutch Shell has given practical insights in the evaluation practice of... ...

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Global communicator survey reveals measurement is an integral part of PR

A new international survey of PR professionals has found that more practitioners than ever are measuring the effectiveness of their communications programmes. ...

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Review: First European Summit on Measurement

„The Changing Face of Media and its Impact on Communications Measurement“ – that has been the title of the "First European Summit on Measurement" which took place in Berlin last week - three days of intensive and at the same time... ...

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Communicators and Controllers Act in Concert

The German Public Relations Association (DPRG) and the International Controlling Association (ICV) agreed on a common reference for communication controlling. ...

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Translation is all?

Communication people reporting PR results need to “talk the talk” of boards of directors and executives if they want to be heard and garner a place at the executive table. This is the key conclusion of a survey by Diane Thieke,... ...

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Review: New Comm Forum 2009

The Society for New Communications Research (SNCR) invited attendees at their annual conference two weeks ago in San Francisco for a discussion of the implications of social media and new communication tools for PR and corporate... ...

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