In short

Study: Measuring the Impact of Social Media on Business Success

Is it reasonable to use social media metrics such as the number of Twitter followers or the number of Facebook likes to predict a company’s business success? Social media highly affects today’s business operations but the... ...

Big Data Revolution in PR: White Paper released

The Institute for Public Relations (IPR) Measurement Commission has released the free white paper “Irreversible: The Public Relations Big Data Revolution”. The paper informs about how the concept of Big Data is transforming the... ...

Update of the Task Force on Standardization of Multi-Stage PR Measurement Models

A variety of multi-stage measurement models in public relations (PR) and communication exist: They differ from one another in the use of terminology and in the number of stages. Many of them are built without a theoretical... ...

Practitioners don’t tap the full potential of measurement and evaluation

The new and first Global Communications Report (GCR), a comprehensive survey of senior public relations executives, provides an in-depth insight into the evolution of the global communication industry by analyzing emerging trends... ...

“Taking Measurement Mainstream” – this year’s AMEC Summit

How can measuring and evaluating communication be made relevant and put into practice? That’s a question, communication researchers and practitioners have been dealing with for years. The international Association for the... ...

Asian-Pacific and European communicators measure on media and channels

Since 2007 the European Communication Monitor is known as the world’s biggest transnational study on strategic communication. In 2015 Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and his team... ...

Social Media Coding Standards – revised

In 2013, the Conclave on Social Media Measurement came out with general guidelines for measuring social media. The Institute for Public Relations (IPR) Measurement Commission together with CyberAlert, a media monitoring and PR... ...


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