Case studies

The case studies collated here show how communications controlling is performed in practice and the potentialities it offers.

It is a "live" collection and new cases are welcome. Please send us abstracts (brief descriptions) of your projects.

Controlling and measuring the success of internal communication in M&A processes - Bayer Schering Pharma AG

ICOM GmbH used the Internal Communication Index at Bayer Schering Pharma AG (the former Schering AG) before and after the acquisition of Schering AG by Bayer AG. The index results from 2005 helped with respect to optimization of... ...

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Designing corporate website success - Siemens AG

In a quest for a new controlling method that facilitates planning, budgeting, controlling and coordinating online corporate communications, Siemens is developing an extensive test and analysis method in cooperation with Web... ...

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Matching corporate communication to global corporate strategy - FESTO AG

LautenbachSass employed the Communications Value System at Festo AG. The goals and measures of the re-aligned corporate communications system were integrated in the corporate management system. The project was nominated for the... ...

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