Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.
Complementary to the new case study "Integrated tradeshow evaluation at ABB in Germany" Klaus Treichel, Head of Corporate Communications for ABB in Germany, explains among other things his company's motivation to introduce... ...
Natural disasters, pandemics or terrorist attacks - all these crisis situations demand from public authorities to communicate efficiently with their most relevant stakeholders. ...
In an interview published by the Institute for Public Relations Dr. Christopher Storck, Managing Director at Hering Schuppener and head of the task force ‘Value Creation through Communication’ of the German Public Relations... ...
The communications audit is one the few techniques of public relations measurement and evaluation which has not been researched widely. One of the researchers who actually picked up the topic is Louis C. Williams. Together with... ...
A major investigation of the practice of public relations evaluation on the island of Ireland shows that PR evaluation does not only depend on how-to-Do-knowledge. Factors such as attitudes, resources, "politics" and utilisation... ...
After several years of discussion, the International Organization for Standardization (ISO) published standardized criteria for the valuation of brands. The new ISO-Standard 10668 "Brand valuation - Requirements for monetary... ...
On the subject of current challenges and future developments in communication controlling and the differences in approaches in Europe and the Anglo-American countries, we conducted a video interview with Professor Tom Watson of... ...
