Interviews

Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.

Thought Leaders in PR Measurement

Follow our twelve-part interview series with those who shaped the international debate on communication measurement in different phases. communicationcontroling.de has talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about professional insights and personal experiences. Ansgar Zerfass will sum up the discussion. Articles will be published here until August 2013. Subscribe the RSS feed here.

Interview: Beyond ROI – Alternative financial metrics to measure PR

One of the core objectives in communication management is to define standards for the measurement of value creation through public relations. In order to show the effectiveness or compare corporate communication activities, these... ...

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Interview und case study about integrated tradeshow evaluation at ABB

Complementary to the new case study "Integrated tradeshow evaluation at ABB in Germany" Klaus Treichel, Head of Corporate Communications for ABB in Germany, explains among other things his company's motivation to introduce... ...

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Interview about the research project "Crisis Communication Scorecard"

Natural disasters, pandemics or terrorist attacks - all these crisis situations demand from public authorities to communicate efficiently with their most relevant stakeholders. ...

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“Everything starts with the corporate strategy” - Interview with Dr. Christopher Storck

In an interview published by the Institute for Public Relations Dr. Christopher Storck, Managing Director at Hering Schuppener and head of the task force ‘Value Creation through Communication’ of the German Public Relations... ...

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Interview: The communications audit as a process to examine and evaluate an organization´s communication program

The communications audit is one the few techniques of public relations measurement and evaluation which has not been researched widely. One of the researchers who actually picked up the topic is Louis C. Williams. Together with... ...

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Research project on the practice of PR evaluation and influencing factors in Ireland

A major investigation of the practice of public relations evaluation on the island of Ireland shows that PR evaluation does not only depend on how-to-Do-knowledge. Factors such as attitudes, resources, "politics" and utilisation... ...

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Interview: New ISO standard for brand evaluation

After several years of discussion, the International Organization for Standardization (ISO) published standardized criteria for the valuation of brands. The new ISO-Standard 10668 "Brand valuation - Requirements for monetary... ...

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