Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.
Interview with Sandra Macleod, CEO Echo Research and winner of this year's Platinum Award in the Communication Effectiveness Awards ceremony in London presented by the Association for Measurement and Evaluation of Communication... ...
The European Association of Communication Directors' (EACD) working group on Evaluation has recently published a brochure "PR Evaluation and Media Monitoring Work on a Global Scale". Communicationcontrolling.de spoke with Louis... ...
Clicks, visits, and page impressions are useful to communication controllers as important indicators of the effect of a campaign and the extent of website use, but do not provide a reliable indication of added value – says Dr.... ...
An international market study of the evaluation sector has been published by the Association for the Measurement and Evaluation of Communication (AMEC) recently. communicationcontrolling.net spoke with Barry Leggetter, executive... ...
Observing and analyzing opinion-building on the Web is an important aid to decision-making for strategic governance. But is it a feasible prospect for industry? Is there any reasonably workable way for PR people to watch online... ...
A new book published presented today at the International Bledcom 2008 conference brings together evaluation concepts and methods developed by scholars and practitioners from the United States, Europe, Asia, and Africa.... ...
