How does communication help to create value? Can you systematically gear public relations, employee and customer communications toward achieving corporate objectives? Are the effects measurable? What methods, indicators and service providers are available?

This portal has the answers for professional communicators in the industry and agencies – professionally supported and updated by experts from Leipzig University and the "Value Creation through Communication" task force of the German Public Relations Association (Deutsche Public Relations Gesellschaft, DPRG).

News

AMEC launches new Integrated Evaluation Framework

A new public relations (PR) measurement Framework has been launched by the International Association for the Measurement and Evaluation ...

Study: Measuring the Impact of Social Media on Business Success

Is it reasonable to use social media metrics such as the number of Twitter followers or the number of Facebook likes to predict a compa ...

Big Data Revolution in PR: White Paper released

The Institute for Public Relations (IPR) Measurement Commission has released the free white paper “Irreversible: The Public Relations B ...


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