How does communication help to create value? Can you systematically gear public relations, employee and customer communications toward achieving corporate objectives? Are the effects measurable? What methods, indicators and service providers are available?

This portal has the answers for professional communicators in the industry and agencies – professionally supported and updated by experts from Leipzig University and the "Value Creation through Communication" task force of the German Public Relations Association (Deutsche Public Relations Gesellschaft, DPRG).


Study: Measuring the Impact of Social Media on Business Success

Is it reasonable to use social media metrics such as the number of Twitter followers or the number of Facebook likes to predict a compa ...

Big Data Revolution in PR: White Paper released

The Institute for Public Relations (IPR) Measurement Commission has released the free white paper “Irreversible: The Public Relations B ...

Update of the Task Force on Standardization of Multi-Stage PR Measurement Models

A variety of multi-stage measurement models in public relations (PR) and communication exist: They differ from one another in the use o ...

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