Where and when did the development of public relations measurement and evaluation start? Which differences exist between German and Anglo-American concepts of communication controlling? What kind of challenges and difficulties... ...
The sixth European AMEC Summit on Measurement took place under the theme “Upping the Game – From Measurement to Insights”. Central finding: Social media measurement and evaluation gains more and more importance in an increasingly... ...
The research paper „An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media“ received the this year`s Jackson-Sharpe Award for its clear, scientific benefit to the... ...
For the majority of British organizations, the measurement of communication activities is on the agenda now. But almost half of the organizations that undertake evaluation still draw on Advertising Value Equivalents (AVE). This... ...
Strategic communication is a billion market. Year after year, companies and organizations invest a significant amount of money in public relations, customer, finance and employee communication. Until now, relatively few know how... ...
The meaning of data is unbroken in the field of public relations. Whether it is to generate new research findings or – quite practical – to detect PR outputs based on measurement metrics. But what is the role of values such as... ...
The measurement and evaluation of communication is a topical issue in practice and research. According to several studies, the importance increases more and more. However, this topic can also look back on an interesting history... ...
