The measurement of public relations is increasingly gaining relevance. In particular, the importance of measuring quality and business aspects increases. Nevertheless, clients still ask for Advertising Value Equivalents (AVE). ...
The Coalition für PR Research Standards, a broad platform to drive standards for public relations research, has just released their interim metrics for four areas of communications measurement. Four major US corporations... ...
In the last months, we focused on people who started the international discussion on PR measurement and influenced it in different phases within our interview series „Thought Leaders on PR measurement“. In the final part of our... ...
This week, Katie Delahaye Paine talks within the interview series “Thought Leaders” about her longstanding experiences with the topic of PR measurement and evaluation. The CEO of Paine Publishing, an agency for PR and Social... ...
This week Jim Macnamara, Professor of Public Communication at the University of Technology Syndey, joins us for the interview series “Thought Leaders in PR Measurement” question and answer. The founder of CARMA International, a... ...
The Institute for Public Relations has published a revised edition of the Dictionary of Public Relations Measurement and Research in order to include the growth and change within the profession and to move this agenda forward.... ...
Within the interview series "Thought Leaders in PR Measurement" Sandra Macleod, Group Chief Executive of reputation research firm, Echo Research, talks about her experience with PR measurement and evaluation. In the interview the... ...
