AMEC launches world-wide Measurement Week
The International Association for Measurement and Evaluation of Communication AMEC organizes the so-called Measurement Week for the first time this year. The Measurement Week is supposed to be a world-wide campaign to put accent on the necessity of public relations measurement and evaluation standards in practice and to further advance them. The Week, which runs from September 15th to 19th, will be led by AMEC’s three International Chapters in North America, Asia Pacific and Europe; they will realize several events in the respective countries.
The initiative's target groups are all AMEC members and all persons who often come into contact with communication controlling in their working life. True to the motto “An AMEC Global Education Programme Initiative”, the Measurement Week constitutes another effort to fill the gap between recognized need of evaluation standards and a lack of adoption in professional life.
Self-initiative is required
Each organization or agency being member of AMEC is encouraged to join the Measurement Week with individual ideas and events. By a broad involvement of employees, clients and the press, greater awareness and understanding of the latest thinking in measurement and analytics should be created. For example, Booz Allen Hamilton, AMEC member and US-American strategy and technology consulting firm, organizes webinars within the framework of the Measurement Week. Furthermore iSentia – one of the Asia-Pacific region's leading media intelligence company with headquarters in Sydney – had the idea of running a “breakfast seminar” with two established measurement and evaluation experts. By using #amecatwork, all initiatives, events and activities are linked via social media. Numerous AMEC members like Salience Insight, but also the US-American PR professional organization PRCA and the international parent organization of national PR agency organizations ICCO assured support of the Measurement Week.
You find more information and voices concerning AMEC Measurement Week under amecorg.com/measurement-week/.
About AMEC
AMEC, the International Association for Measurement and Evaluation of Communication, is a worldwide trade body for agencies and practitioners who provide media evaluation and communication research. You can find further information on www.amecorg.com.
back to News
