Interviews

Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.

Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, communicationcontrolling.de talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.

Interview: Integrated Reputation Measurement with Telekom Austria

An interview with Martin Bredl, Head of Communications Telekom Austria TA AG about the implementation of the "Integrated Reputation Management System (IReMS)" to measure and manage the company's communication activities. ...

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Evalution of social media offers more than "on top"-value

An interview with Dr. Roland Kuntze, responsible for external communications of Telefonica O2 Germany and Dr. Sascha Kynast, leading manager of Cision's qualitative media analysis unit about the relevance of social media and the... ...

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Why all the fuss about AVEs?

An interview with David B. Rockland, Managing Director Ketchum Global Research Network, about the sense or non-sense of AVEs and the question whether these metric are adequate to measure social media. ...

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Social Media Measurement at Navigon

As a business operating in a high-web-affinity environment Navigon, a leading world supplier of navigation systems, has to focus on social media in its communication management avtivities. communicationcontrolling.com spoke with... ...

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Future Trends in Evaluation - Interview with Frank Ovaitt, IPR

Frank Ovaitt, President and CEO of the Institute for Public Relations (IPR), is one of the keynote speakers at the First European Measurement Summit in June. We've talked to him about IPR's current activities and future trends in... ...

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RepTrak as a Method of Reputation Measurement

Interview with Fernando Prado about the difference between Reputation Quotient and RepTrak ...

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Evaluation of Social Media: Interview with Jen McClure

The Society for New Communications Research (SNCR) has currently published a new whitepaper "The ROI of Online Press Releases". communicationcontrolling.de spoke with Jen McClure, founder, Executive Director and President of the... ...

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