Interviews

Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.

Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, communicationcontrolling.de talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.

Interview: Communication measurement is a challenge all over Europe

In the first issue of the international journal “Corporate Communications” 2017 Ansgar Zerfass, Dejan Verčič and Sophia Charlotte Volk examine the status quo of communication evaluation and measurement practices in communication... ...

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Quo vadis, public relations measurement? − Interview with Tom Watson

Where and when did the development of public relations measurement and evaluation start? Which differences exist between German and Anglo-American concepts of communication controlling? What kind of challenges and difficulties... ...

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Interview: Beyond ROI – Alternative financial metrics to measure PR

One of the core objectives in communication management is to define standards for the measurement of value creation through public relations. In order to show the effectiveness or compare corporate communication activities, these... ...

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Interview und case study about integrated tradeshow evaluation at ABB

Complementary to the new case study "Integrated tradeshow evaluation at ABB in Germany" Klaus Treichel, Head of Corporate Communications for ABB in Germany, explains among other things his company's motivation to introduce... ...

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Interview about the research project "Crisis Communication Scorecard"

Natural disasters, pandemics or terrorist attacks - all these crisis situations demand from public authorities to communicate efficiently with their most relevant stakeholders. ...

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“Everything starts with the corporate strategy” - Interview with Dr. Christopher Storck

In an interview published by the Institute for Public Relations Dr. Christopher Storck, Managing Director at Hering Schuppener and head of the task force ‘Value Creation through Communication’ of the German Public Relations... ...

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Interview: The communications audit as a process to examine and evaluate an organization´s communication program

The communications audit is one the few techniques of public relations measurement and evaluation which has not been researched widely. One of the researchers who actually picked up the topic is Louis C. Williams. Together with... ...

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