Well-known Speakers on Measurement Summit in Berlin

By: KK / 04.02.09

"The changing face of media and its impact on communications measurement" will be the topic of the 1st European Summit on Measurement taking place from June 10-12th in Berlin, Germany.

The Summit is being organised by the International Association for Measurement and Evaluation of Communication (AMEC) in conjunction with the American Institute for Public Relations (IPR).The German Public Relations Association (Deutsche Public Relations Gesellschaft - DPRG) is the official Summit partner and the national sponsor is Ausschnitt Medienbeobachtung. Until March 31st  early bird rates are offered, AMEC and DPRG members could additionally take advantage of special conditions.

The Summit will present best practices from business and insights from research on an international level. Speakers already confirmed to-date include:

• Bjorn Edlund, Vice President Communications, Shell International
• Pablo Fernández Calvo, Director of Communication, BBVA
• David Michaelson, President USA, Echo Research
• Neil Martinson, Director of News & PR, UK’s Central Office of Information
• Frank Oviatt, President & CEO of the Institute for Public Relations, USA
• Katie Paine, CEO, KD Paine & Associates, USA
• David Rockland, Partner, Managing Director, Ketchum
• Prof Dr Don Stacks, University of Miami
• Dr Christopher Storck, HeringSchuppener / Head of DPRG's "Value Creation" taskforce
  
• Prof Dr Ansgar Zerfaß, EUPRERA / University of Leipzig
• Dr Tom Watson, Bournemouth University
• Prof Dr Donald K. Wright, Boston University

The Summit will be aimed at communications professionals from corporate communications, public relations, market research, and evaluation agencies. A particular focus will be to examine the rise and impact of social media along with the challenges that communications face in a global downturn. Topics will include:

• Social Media – The Big New Opportunity for Communications
• Traditional Media Is Adapting with Confidence to Embrace the Challenge of Social Media
• How Clients see Media Change and Experiment with Communications Models
• Measurement from the International Perspective
• In Defence of AVEs 
• What Media Evaluation will look like in the Future: the Next Generation 
• Public Relations in Europe – Status Quo and Future Challenges
• The Comparative Communications Effectiveness of Advertising and Public Relations
• Social Media Measurement Case Studies
• The Role of Research in Communications
• Predicting the Future for Communications Measurement – What International Research Tells Us

Delegate rates for the whole conference including lunch, refreshments and dinner at the restaurant "Käfer's" at the top of the Reichstag (home of the German Parliament) are 595.- EUR for DPRG/ AMEC-members and 715.- EUR for non-members. The attendance of single plenary session or workshop days are possible (from 195.- EUR for members and 235.- für non-members) More details and information regarding the Summit will be available here.

Please go to the online booking form to reserve your delegate place and
accommodation. The web address for the booking form is:

www.ameceuropeansummit.org/summit/