Global Survey on Communications Measurement

By: KK / 30.04.09

Initiated by AMEC, Benchpoint and renowned academics Prof. Donald K. Wright (Boston University) and Prof. Dr. Ansgar Zerfaß (University of Leipzig), the "Global Survey on Communications Measurement 2009" invites PR professionals working in companies/organisations, agencies and evaluation companies to participate until May 15.

The survey identifies current trends and developments in the field of evaluation and measurement in an international benchmark. Expectations of (internal) costumers, the proof of communication's value especially in recession times and much more are focused.

The online survey is available here in several languages until mid-May.

Results of the study will be presented at the 1st European Summit on Measurement on June 10-12 in Berlin. The Summit "The changing face of media and its impact on communications measurement" presents best practices from business and insights from research on an international level.

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