New publication: Evaluation of personal investor relations instruments

The German Investor Relations Association (DIRK) published as volume 14 of its research papers an analysis of personal investor relations instruments of the DAX-30 companies.

The author Robert Labas gives an overview on all investor relations instruments related to personal communication such as one-on-one meetings, roadshows, or conferences on quarterly results. Based on secondary research the information needs of institutional investors and analysts as well as financial reporting are evaluated. The author used those results in order to assess the actual financial communication of companies and to build a further framework for measuring the success and effectiveness of personal investor relations instruments, especially presentations.

Robert Labas: Communication success factors in Investor Relations – An analysis based on presentations of the DAX-30 companies, 1. Auflage, Juni 2009, 144 Seiten, 5 Abb., 24 Tab., broschiert, ISBN 978-3-937459-65-3, 39,-- Euro

You could order the DIRK publication online: http://www.dirk.org/Forschungsreihe.html

About DIRK

The German Investor Relations Association (DIRK - Deutscher Investor Relations Verband e.V.) serves as a professional body for the investor relations practice in Germany. With over 350 members it sets standards concerning the communication between businesses and the financial community.