Review: 2nd European Summit on Measurement, Barcelona

On Friday last week the „2nd European Summit on Measurement“ ended in Barcelona. The organizers AMEC (Association for Measurement and Evaluation of Communication) and IPR (Institute for Public Relations) welcomed over 200 participants from 33 countries on the three-day summit in Spain. In the spotlight of the summit conference were workshops, presentations and discussions on the status quo and the future of PR evaluation in practice.

Robert Fekl (Head of Media Analysis, Ausschnitt Medienbeobachtung) visited the summit in Barcelona and wrote a report of the three days of the event for communicationcontrolling.com. Please click here to read the review.