“Everything starts with the corporate strategy” - Interview with Dr. Christopher Storck
In an interview published by the Institute for Public Relations Dr. Christopher Storck, Managing Director at Hering Schuppener and head of the task force ‘Value Creation through Communication’ of the German Public Relations Association (Deutsche Public Relations Gesellschaft, DPRG), talks about his understanding of Communication Performance Management.
Within “Five Minutes” Dr. Storck explains how he became involved in strategic communication measurement and evaluation, what the German term “Kommunikations-Controlling” means, how to communicate measurement and evaluation results to senior executives and how to measure ROI in a meaningful way.
You can read the whole interview here.
back to News
