The fourth annual convocation of media monitoring firms, analysis companies and PR experts at the European AMEC Summit on Measurement took place this year in Ireland. Nearly 200 participants from 29 different countries began the... ...
The budget, that is being used for measurement and evaluation by communication departments in the US has risen considerably during the past few years. This is a finding of the seventh biennial Communication and Public Relations... ...
One of the core objectives in communication management is to define standards for the measurement of value creation through public relations. In order to show the effectiveness or compare corporate communication activities, these... ...
Quo vadis PR? How much would we like to have a crystal ball to tell us this. But as we cannot predict the future, we need to apply systematic methods in order to identify likely scenarios and to recognize chances and risks at an... ...
In 2011, four professional associations of communicators and controllers from Germany and Austria have agreed on common principles and procedures for the controlling of corporate communications. ...
In 2012 AMEC introduces a new category to its "Global Communication Effectiveness Awards" - the "Student of the Year" Award open to all students studyin communication and public relations worldwide. ...
Complementary to the new case study "Integrated tradeshow evaluation at ABB in Germany" Klaus Treichel, Head of Corporate Communications for ABB in Germany, explains among other things his company's motivation to introduce... ...
