This week Walter K. Lindenmann joins us for the interview series “Thought Leaders in PR Measurement” question and answer. The founder of the Institute for Public Relations`(IPR) Commission on PR Measurement and Evaluation and... ...
Common principles for PR measurement and evaluation can now be found online in the PR Professionals Guide to Measurement. It features case studies and best practice on PR measurement. The guide, launched on the 5th European... ...
International industry associations and organizations expand the debate on social media measurement by new standardization proposals. In addition to approaches for the development of frameworks and metrics catalogues, already... ...
A comprehensible framework for the measurement of social media communication is recommended by the International Association for Measurement and Evaluation of Communication. In the beginning of June, the AMEC Social Media... ...
For 20 years Don W. Stacks, Professor of Public Relations at the University of Miami, is involved in PR measurement and evaluation. This week he talks within the interview series „Thought Leaders in PR Measurement“ about his... ...
Social media metrics in six priority areas of social media measurement were published by the Conclave, the Social Media Group of the Coalition for Public Relations Research Standards, in the beginning of June. ...
Standardized principles and metrics for measuring communication activities are continuously debated both in international research and in practices. Currently the development of international standards for the measurement of... ...
